***FOR IMMEDIATE RELEASE***
MARCH 1, 2017
The KAIROS Company for World Relief
MediaInquiries@theKcompany.co | 434.426.5310
World Relief to Highlight the Strength of Women in 2017
“The purpose of the ‘Thank God for Women’ campaign is twofold: to inspire men and women everywhere to feel gratitude for women, and to tell the extraordinary story of how women bring an invaluable contribution to the world, even when they often have to overcome adversity and, through grit and strength, carve a place for themselves.”
-Tim Breene, CEO of World Relief.
BALTIMORE, MD — Global humanitarian relief and development organization, World Relief, is starting 2017 with a focus on empowering women and elevating their invaluable contribution in transforming families, communities, and cultures around the world. In most of the countries the organization works, women often face discrimination and hardship. World Relief works through local churches to protect, celebrate, and raise the value of women by taking a holistic approach, addressing immediate needs and harmful belief systems simultaneously.
World Relief has economic development, maternal and child health, anti-trafficking, and peacebuilding programs throughout Africa, Asia, and the Middle East, along with refugee resettlement programs in the U.S. More than 80% of the beneficiaries of World Relief’s programs are women and children. Across all of the organization’s international initiatives, World Relief has been witness to a myriad of circumstances that have marginalized women for generations, including deeply engrained belief structures, misinterpretations of the Bible, socioeconomics, violence, and war.
Starting March 1st, the organization will roll out “Thank God for Women,” a global campaign to express gratitude toward women and raise awareness of the invaluable contribution they bring to the world.
The campaign will launch with Women’s History Month on March 1st, and build up to International Women’s Day on March 8th. “Worldwide, women remain vulnerable when affected by war, violence, and humanitarian crises. Yet they’re also incredibly resourceful and resilient, often becoming the glue that holds families, economies, and societies together. They are indispensable for a community to thrive,” said World Relief President Scott Arbeiter.
Part of World Relief’s strategy is encouraging men, especially through the church, to serve as the changemakers in society to raise the value of women. “This campaign is about empowering women, but it’s also about the role of men in championing them,” said World Relief CEO Tim Breene.
The “Thank God for Women” campaign will include social media initiatives, including a Thunderclap campaign, and a series of blog posts to highlight stories about women throughout the world who are making a difference in their communities. Short crowdsourced films, featuring influential women saying why they are thankful for women, will accompany the nationwide campaign, releasing on March 1.
For more information, please visit: worldrelief.org/women
Help spread the word by downloading the #ThankGodForWomen Toolkit: http://bit.ly/TGFW_Toolkit
Download PDF of this press release
World Relief is a global humanitarian relief and development organization that stands with the vulnerable and partners with local churches to end the cycle of suffering, transform lives and build sustainable communities. With over 70 years of experience, World Relief works in 20 countries worldwide through disaster response, health and child development, economic development and peacebuilding and has offices in the United States that specialize in refugee and immigration services.